Phoenix Display Keith Mitnik Blogs

A few years after starting Phoenix Display, I learned a lesson the hard way. We’ve all heard the phrase that “the customer is always right,” but sometimes, we choose to overlook it. If we think our process in a particular situation is especially valid, we might justify doing what we want we think is right instead of what the customer needs. Here’s ...

Topics: Customer satisfaction

There are few factors that can alter a product’s future as potentially dramatically as component obsolescence can. If your supplier tells you that one of your LCD parts will be obsolete, do you have any recourse? Do you have to make major manufacturing changes? Is there a way to prevent such an outcome entirely? Here are some answers to these ...

Topics: LCD, LCD Manufacturing, component obsolescence

We recently spoke with one of our highly esteemed, long-term customers about his experience with us. He said one of the factors he enjoys the most about working with Phoenix Display is how we offer flexibility in business, which he hasn’t encountered at this level with another LCD supplier. If you’re looking to work with the best suppliers out ...

Topics: LCD Display

In today's digital age, LCD displays have become a key part of our daily lives, serving as the primary interface for many devices, including smartphones, laptops and much more. If you sell a technology that uses glass displays, you’re likely giving your customers vibrant visuals and crystal-clear information....

Topics: Touch Panel, display, new display products, full-color LCD touchscreens

When purchasing managers come to us for help, they’re usually either working on a new LCD display or frustrated by one of the five most prevalent problems with their existing display. Either way, we can help you figure out what to do next. If you’re creating a new design in electronic product manufacturing, read on for common mistakes to avoid. ...

Topics: LCD, LCD Manufacturing, custom LCD Display

When I tell people that we decline 90% of the potential customers who come to us, they’re often shocked. They want to know how and why we turn down so much revenue. Doesn’t this alienate prospects? The truth is, no. In fact, this practice has allowed us to give more to the customers we do have - and they’ve thrived as a result. Consequently, so ...

Topics: customers, LCD manufacturers, business strategy

When most companies think of creating profitable products, balancing the price against the costs required to make the product is the usual equation that comes to mind. However, the best way to approach custom LCD design is by recognizing cost’s importance - and then considering it in the context of the overall system level cost. Here’s why....

Topics: Quality, Cost, LCD Display

One of the most fun parts of running a company that designs and manufactures LCD display modules is when customers come to us with a new product idea. But, this doesn’t mean the new design process is always easy. To ensure your design of LCD panels and displays is ideal,, you’ll need to also ensure you’re working with one of the top LCD ...

Topics: LCD Display, new display products

When most entrepreneurs talk about how they’ve achieved growth, they usually discuss customer acquisition. But when I’m asked this question, my answer is very different. I credit something else with my company’s growth: selectivity with our clients. In fact, we’ve turned down 90% of potential clients, and said yes to only 10%. Here’s how this ...

Topics: Insider, Quality, LCD Manufacturing